Sunglasses Study- P250607

Please provide us with your First and Last Name

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Thinking of all the sunglasses you’ve ever owned, which of the following brands have you purchased from?

Costa Del Mar

goodr

Knockaround

Maui Jim

Nike

Oakley

Oiselle

Pit Viper

Ray-Ban

Shady Rays

Smith Optics

Sunski

Tifosi Optics

Under Armour

Quay

Blenders

None of the above

From the following descriptions tell me which ONE describes you the best. We understand the description won’t be ‘perfectly you’ – so please pick the one you most identify with.

A

I’m strongly interested in and inspired by the latest trends and am more inclined to buy sunglasses endorsed by celebrities, athletes, or influencers. I’m focused on standing out and ‘dressing to impress’ so I’m more motivated by the look of the frame rather than what they cost or how functional they are. I’m also typically attracted to limited edition, customizable sunglasses that make a statement.

B

I really care about the functional aspects of sunglasses above all else and am willing to spend more on high-quality sunglasses that will hold up well over time. I care more about specific features, such as a lightweight design, UV protection, and various lens options/technology when deciding which sunglasses to buy. I prefer brands that have a strong reputation, and I tend to become loyal to brands once that reliability and trust has been established. Given my focus on quality and features, which are difficult to assess online, I prefer to buy sunglasses in-person.

C

I’m confident in my own style & personality, and as a result, I don’t place much value on recommendations, reviews, and what others are wearing. Sunglasses are an essential fashion accessory and a reflection of my personality. I’ll spend more on sunglasses that are cool, and I enjoy experimenting with different styles and frame shapes and like to match them to my outfits. I tend to be more impulsive and will browse sunglasses even when I don’t have a specific need. Brands tend to matter less than how sunglasses look, but I will purchase other styles from brands I like, typically buying them in-person.

D

I play close attention price and value, above all else, often searching for deals or promotions when I’m in the market to buy sunglasses. I don’t believe I need to spend a lot of money to find a quality pair of sunglasses and I typically only buy a pair when I really need them. I don’t like to draw attention to myself and are more cautious with the styles of sunglasses I wear. I am relatively indifferent to brands, regularly emphasizing affordability over brand name. I favor shopping for sunglasses in-store.