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Business Owners Study - P260805

Please provide us with your First and Last Name

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Please provide us with your email address.

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Which of the following trades does your business operate in? Select all that apply.

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HVAC (heating, ventilation and air conditioning)

Plumbing (including drainage)

Electrical

Roofing

Pest control

Cleaning services

Painting

Landscaping and grounds maintenance

Additions and remodels

Moving

None of the above

Other

Which best describes your role in decisions about marketing, advertising and lead generation for your business?

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A

I am primarily responsible for these decisions

B

I share this responsibility with others

C

I am not involved in these decisions

Businesses often track how work moves from a first enquiry through to a completed job. How involved are you personally in gathering, reporting and interpreting those numbers for your business?

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A

I own it - I gather or oversee the numbers and use them to make decisions

B

I am closely involved - I review and interpret them regularly, though someone else compiles them

C

I see the numbers occasionally, but I do not work with them closely

D

I am not involved in the numbers at all

Businesses vary in how closely they track their sales funnel. Thinking about figures such as how many enquiries become qualified opportunities, how many lead to appointments and quotes, and how many are won — how well would you be able to provide those figures?

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A

I could give reasonably accurate figures for each stage

B

I could give rough estimates for each stage

C

I could give figures for some stages but not others

D

I could not give figures for these stages at all

Describe what a typical day in role is like. What types of jobs do you most commonly perform or oversee? What types of customer interactions do you handle? (Please make sure to be as specific as possible. Your answer will help us confirm the trade you work in.)

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Sessions will take place from the last week of August through September 4th. The session will last approximately 40 minutes and will be conducted online. We are offering a $175 electronic reward card as compensation. Are you willing and available to participate during this period?

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A

Yes

B

No